Terex Cranes Opens New Tower Cranes Sales & Service Center in India


 Terex Cranes has opened a new sales and service center under the leadership of T.R. Badarinarayan and an experienced sales and service team to provide enhanced customer support throughout the country.

T.R. Badarinarayan is an accomplished cranes professional and brings to Terex Cranes more than 20 years of experience. He was instrumental in establishing the tower crane business in India. He will initially focus on further developing the India market for Terex® tower crane products. He holds a Bachelor's degree in Mechanical Engineering, with a post graduate degree in Computer Science and Personnel Productivity. He is also an active ISO lead assessor and a life member of the Indian Society of Mechanical Engineers and the Computer Society of India.

"We are delighted that Mr. Badarinarayan will be heading our efforts to further develop the Terex presence in India. He is one of the most experienced and well respected figures in the India crane market and the ideal leader to move us forward." said Ken Lousberg, Vice President, Terex Cranes.

Prior to joining Terex Cranes, Mr. Badarinarayan was the President of Potain India (P) Ltd. and led the manufacturing and marketing of that company's tower cranes for both the domestic and export markets. For ten successive years, he was the recipient of the prestigious EEPC Award given by the Ministry of Commerce recognizing his contributions to developing the crane industry in India and for tower crane exports to advanced countries.

"The Terex Cranes India team is made up of mechanical and electrical engineers as well as logistics specialists and commercial sales experts, who have a long history of working together. The local presence coupled with a knowledgeable and well trained staff will help ensure a positive experience for customers in India and the surrounding region, making doing business with Terex easier than ever before." said T.R. Badarinarayan.

"Through this new facility in India, Terex Cranes will be able to respond faster to the needs of our local crane customers," added Ken Lousberg. "The investment in additional experienced team members and the facility supports our strategy to increase our presence in key tower crane markets."

"Terex Cranes is better positioned today with our new local presence", said T.R. Badarinarayan, adding, "We have distinct advantages as a globally positioned corporation but with local market knowledge and technical expertise from our team of professionals immediately available to our customers and dealers."

Source: Terex
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