BICES and AEM Join Forces for the Good of the Industry


The Beijing International Construction Machinery Exhibition and Seminar (BICES) and the Association of Equipment Manufacturers (AEM), which owns the CONEXPO Asia exhibition, have announced a strategic cooperative effort to ensure the perpetuation of a top-drawer international construction machinery exhibition in China. All the resources that made CONEXPO Asia an effective show for attendees and exhibitors will now provide enhanced support to BICES. The BICES-AEM partnership will bring together manufacturers, customers and industry organizations in a powerful way to produce the most successful event possible for all industry stakeholders.

The BICES exposition has been established and organized by the industry for 20 years. BICES has become one of the most important platforms for the participants, who play an important role in the Chinese market or industry. BICES 2009 will be held November 3-6, 2009 in Beijing at the Jiuhua International Exhibition Center. It will be the 10th edition of the biennial BICES show, and the 2009 theme is "Safety, Environmental Protection, Science and Technology, Innovation". BICES 2009 is expected to cover 160,000 square meters and has the support of more than 40 professional associations both in China and abroad. AEM has been a past supporter of BICES, having organized AEM international exhibits pavilions at the 2001 and 2003 BICES shows.

AEM will bring its considerable global trade show expertise and experience to BICES. AEM will sponsor this international show in 2009 and will handle international exhibit sales in the Americas, Russia, India and parts of Europe. The partnership is a long term agreement ¨C 12 years with the show to be held in odd-numbered years 2009 through 2021. AEM will also work with BICES to organize and coordinate additional input to an industry advisory committee so that the industry trade show model is continued through BICES.

"BICES and AEM have a strong mutual concern for creating the best construction trade show possible for attendees and for return on investment for exhibitors. We have been in cooperative talks for several years to make this outstanding value-added opportunity possible. Our global cooperation will enhance the trade show options available to attendees and exhibitors, and we are pleased to enter into this agreement," stated Mr. Qi Jun, president of the China National Construction Machinery Corporation (CNCMC), an organizer of BICES, and stated Dennis Slater, president of AEM.

The finalization of this agreement provides an ideal opportunity in this current global economic crisis to help the industry worldwide by consolidating trade show events and creating more value for exhibitors and attendees, according to BICES and AEM. China trade show consolidation was favored heavily by the International Associations Committee (IAC). The IAC is made up of the manufacturer associations in America, China, Europe, Korea and Japan. Also, such an agreement will assist AEM cooperation as well with the manufacturer organizer of BICES, the China Construction Machinery Association (CCMA), in areas including statistics, standards and safety initiatives.

BICES exposition organizers are the China Construction Machinery Association (CCMA), the China National Construction Machinery Corporation (CNCMC), and the Council for the Promotion of International Trade (CCPIT) and the Machinery Sub-Council (MSC).

AEM is the North-American based international trade association for the off-road equipment manufacturing industry (agriculture, construction, forestry, mining, utility). It also has a Beijing, China office.

Source: AEM News
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